“What Is
Web Copywriting?”
by Eldo Barkhuizen
Web copywriting is persuasive writing that sells a product/service, but appears on some form of electronic screen (usually a computer screen) rather than on paper, cardboard, and so on.
Web copywriting takes place mainly on websites and in emails.
Why Should You
Have a Website?
Think of it: to prosper, you need to make a lot of sales, and a persuasive website written by an expert web copywriter gives you access to millions of prospective customers.
But which will be more effective for you – a mailed sales letter, or a website sales letter?
Website sales letters written by an expert web copywriter have many benefits over mailed sales letters:
- GLOBAL MARKETPLACE – your web copy reaches the world
- NO POSTAGE – you save a fortune in postage costs, and it costs almost nothing to email five, or five thousand, prospects!
- USE OPT-INS – your web copywriting builds you a huge database of subscribers to your ezine/e-newsletter, so you can regularly advertise more of your products/services – at zero cost to you
- TEST RESPONSE AT LITTLE OT NO COST (then tweak your web copy quickly, easily and cheaply to increase response)
- AUTORESPONDERS– use persuasive emails to follow your leads up automatically, so you cut your number of staff
- FREQUENTLY-ASKED QUESTIONS PAGE – again cuts your number of staff
- VIDEO CLIPS – show your product/service in action (powerful); let your video be your day-and-night salesperson, every 24 hours throughout the year (without the cost of paying a salesperson’s salary)
- AUDIO CLIPS – testimonials, or a spoken sales message
- INSTANT DOWNLOADS – buyers get your product at once (instant gratification, less chance of them thinking about it and deciding not to buy after all)
But for your web copy to be effective, an expert web copywriter should do your web copywriting for you (or you can learn to do it yourself – if you have the time, resources and inclination).
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