Services

Web Copy Critique

Find out how to improve your existing web copy. Eldo will analyse your web copy and email you a detailed report (of flaws and solutions) within 24 hours.

How effective, for example, are your website’s

headlines
subheads
layout
readability
persuasiveness
text links
keywords
title and description metatags
name-capture (opt-in) boxes
landing pages
email autoresponder messages

Improve just ONE of these for a HUGE DIFFERENCE to your response.

So imagine what happens when EACH of these elements gets a MAKEOVER!

But before then, you need to know where the flaws are, the weak points that turn your site visitors off.

With my detailed web copy critique you’ll know exactly WHERE your website’s weak spots are – and you can then either fix them yourself or HIRE SOMEONE to fix them for you.

Web Edit

If needed, a web edit will give your website a

a clear structure
a logical heading hierarchy

A web edit will use more

– active words
– short words
– short sentences
– short paragraphs

A web edit will fix

spelling mistakes
grammar mistakes
broken links – or links with weak copy

Plus, site visitors should know your website’s purpose at a GLANCE.

In short, CLARITY, BREVITY and CONSISTENCY are the hallmarks of an effective website.

I have 11 YEARS’ EXPERIENCE copyediting books for MAJOR PUBLISHERS in the UK and US, and have freelanced as a COPYWRITER since 2005.

Hire my professional service to make your web copy ENTICE and get the RESPONSE you want.

Web Copywriting

1. Web copy from scratch

You’ve got a business but no website. And you know you need a website so you can promote your services or products online.

But to do this you have to hire someone to WRITE THE COPY (text) for your website.

And the copywriter you hire must be both a wordsmith and understand website marketing.

Effective online strategies include, for example:

targeting your specific AUDIENCE
EMAIL MARKETING (includes using AUTORESPONDERS)
discovering and placing relevant KEYWORDS in your web copy
regularly updating your website’s CONTENT
PAY-PER-CLICK advertising (Google Adwords)
TESTING elements of your website to improve your results

You can of course learn how to do them yourself (if you have the time and desire).

Or, you can hire me to write you targeted web copy for your new website. I’ll work with your chosen web designer to get your site up and effective fast.

2. Web copy rewrite

Get your current website professionally REWRITTEN.

The text, or “copy”, on your website is the most important part of your site. It needs to attract visitors and keep them reading.

Unless your site is purely to give out free information, you want as many visitors as possible to take action: (1) give you their name and email address, or (2) buy your product or hire your service – pointless having tons of website traffic unless some of it converts into leads or customers.

If your website gets a tiny (or no?) response, it’s probably due to weak web copy.

Hire me to rewrite your existing website. I’ll TURBOCHARGE your web copy and (if your product/service appeals) help you CONVERT more visitors into leads/sales.