“Will YOUR
Online Business
Survive
This World Economic
MELTDOWN?”
Gorleston-on-Sea
Eastern England
Tuesday, 9:27 AM
ear online business owner,
The ANSWER to the above question may SURPRISE you. You see, a lot of online business owners pay too little attention to the power of their web copy. They focus on fancy graphics and Flash images, but completely MISS THE POINT when itcomes to the most important part of an effective website – the WORDS (web copy).
Yes, design is important too, but it should always take second place.
Think about it. When you buy an oil painting, which part most affects your BUYING DECISION – the frame? Or what’s on the canvas?
Likewise, a website’s design is the FRAME, while the web copy is the picture’s CONTENT, the most important part of the unit.
— “A Rare “Eldo Barkhuizen has two important qualities rarely found in the same copywriter. First, he writes in an engaging and persuasive manner. Second, he writes with absolute precision. It’s that combination of persuasion and precision that makes him such a rare and valuable find.” — “Power-Packed “Love your writing style, Eldo. Strong, concise, persuasive, and power-packed with benefits. Keep — “Good Critiques ” — “Your critiques are good.” — “Very Good Stuff!” — “Very good stuff! I’m very happy — “Easy to Work With” — “Many thanks Eldo – it looks “You’ve been extremely easy and enthusiastic to work with. You’ve “I’d certainly recommend your services to others...” |
So what does this have to do
with the survival of YOUR
online business?
Simply this.
If your web copy FLOWS and CAPTIVATES, you have a constant stream of customers and your business THRIVES... even though hordes of other businesses around you bite the dust.
But the converse is true as well.
BADLY WRITTEN web copy, aimed at the wrong mindset, brings you, at BEST, just a trickle of click-throughs, and perhaps a conversion here and there – results too small to survive the ECONOMIC STORM raging (and worsening) around us.
So let me ask you (if I may), does your website work the way you want it to, or is it just STUMBLING along, like an old man with a stone in his shoe?
Remember, you’re probably not running your business as a hobby. If you’re like me, you want it to bring you FREEDOM, more TIME to spend with your family. Perhaps you want to send your kids to a better school or pay for their college education, take more vacations – or even move to a better neighbourhood...
All this takes MONEY. And if your business comes via a website, it has to convert a SIGNIFICANT number of visitors into customers... or you’re SUNK.
Which is where
I come in
As a professional web copywriter I offer you a number of services – all related to the quality of your web copy.
Perhaps the words on your LANDING PAGE are weak, so just a trickle of visitors take the action you want (say, give you their name and email address).
Or maybe your ORDER PAGE has copy limper than a dead fish, so it fails to convert almost-buyers into buyers.
A tweak here and there (or, better still, a COMPLETE REWRITE) based on BEST PRACTICE works wonders. And it needn’t be your whole website that underperforms. Just ONE WEAK PAGE (usually your landing or order page) can kill your site’s effectiveness.
Few online business owners know that people who search for products or services on the NET have a DIFFERENT MINDSET to offline prospects.
Just knowing this one fact alone, and TAILORING a website to match the online searcher’s mindset can mean the difference between success and failure for your online business.
But how do you know
you can trust me?
Here’s how.
Many testimonials from happy clients prove I deliver the goods – on time and on budget. If I didn’t, would I still be in business 11 years later? One client has hired me for over 10 years.
Plus, my reputation’s important to me. There’s no way I’d take your money and give you a second-rate service. In fact, I always OVERDELIVER. After all, I want you to HIRE ME AGAIN – REPEAT BUSINESS is the name of the game.
So, please rest assured, integrity, hard work and overdelivery are my watchwords.
So how will I improve
your web copy?
By using BEST PRACTICE combined with my laser-guided “ARROW” system of web copywriting:
A (AIM). TARGET your web copy carefully. Who are your Audience, what are their Interests and what is their Mindset? What keeps them awake at night? What do they most want from life that your product or service offers them?
A waste of time trying to sell them a FERRARI when they want a FORD!
But WHERE do you find out what’s vital to your ideal prospects? How do you pull back the blinds and discover the CONVERSATION in their head?
ONLY by thorough, painstaking research. (The step many copywriters skimp on... and it shows in the meagre results from their misdirected web copy.)
R (RESEARCH). DISCOVER your target AUDIENCE (your ideal prospects who make up your market), your product or service’s BENEFITS (the things that improve your prospect’s life), and your COMPETITION (what I call the “ABC” of marketing).
R (REVIEW). SIFT out your CORE INFO from your research results.
O (ORGANIZE). SORT your core info into a tried and tested WEB COPYWRITING TEMPLATE.
W (WRITE). WEAVE your core info into a PERSUASIVE SALES MESSAGE.
So there you have it. A_R_R_O_W – five letters which summarize a web copywriting system that works.
However, there’s MUCH MUCH MORE to writing magnetic copy than this. I’m revealing just the BARE BONES of the secret process I use to sharpen a website’s effectiveness... YOUR website’s effectiveness?
But you must act NOW, or
you may be TOO LATE...
Here’s why.
First, it takes TIME to build a successful website. And time is slipping away fast. All around you businesses COLLAPSE DAILY, tens of thousands of people become JOBLESS, and the money supply is DRYING UP faster than puddle in the Sahara.
Delay just another MONTH and you may not have the funds LEFT to hire a web copywriter to fine-tune or rewrite your website – the SOURCE of your money.
And second, I may NO LONGER BE AVAILABLE when you try to hire me.
I prefer to work with just FIVE regular clients. Once I have my five chosen clients, I may have to TURN YOU AWAY. I’d rather work with five regulars, learn how their online business operates, than have to keep taking on new clients and start anew for each new project.
So hire me now, WHILE YOU STILL CAN, to rewrite part (maybe just one page to start with) or all of your website... and see how this affects your bottom line.
But, please note, even the best web copywriter in the world can’t GUARANTEE you results. However, if BEST PRACTICE techniques and strategies are in place, your website has a far greater chance of success.
Remember... to succeed, you must take action – and NOW, before it’s TOO LATE. So, I urge you, click here to discover the services I offer and see if I’m still available to work on your website.
To your brighter future.
Web Copywriter
PS In these tough economic times you have to squeeze every last dollar
(or whatever your currency is) from your website.
To survive this worst financial meltdown since the 1920s, you MUST make your site as effective as possible... and use BEST PRACTICE principles – the kinds of tried and tested techniques my targeted copy puts in place for you when you hire me.
PPS Plus, you won’t pay through the nose for my services either (but please...
don’t contact me if PRICE is your main concern and you’re looking for the cheapest web copywriter you can find).
So click on the button below and
see what I can do for you.
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